What Is SEO?
Search engine optimization, or SEO, is the act of gaining better visibility on search engines, for example, Google. It is an effort to improve a website so that it ranks better in search engine results (SERPs) for given keywords or keyphrases, aiming to increase organic (non-paid) traffic.
How SEO Works
Search engines have algorithms that weigh websites for content quality, and keywords used, as well as having a site mobile-friendly and with fast-striking responsiveness. SEO is the art of optimizing these elements to make you more visible in search engine results pages (SERPs)—an essential tactic for any business trying to attract attention.
Key SEO Elements
- On-Page SEO: Optimize individual pages, which include meta tags, headings, keywords, and quality content that provides answers about what your users search for.
- Off-Page SEO: For increasing credibility and ranking using methods that occur outside of your website, such as backlinks from other websites.
- Technical SEO: Making a website more crawlable and indexable to search engines while improving speed, mobile friendliness, and coding habits.
Why SEO Matters
More organic, making your brand increasingly visible and having chances of acquiring prospective customers. It is proven to be effective in building an authoritative presence on the internet, which reduces your other marketing cost streams.
SEO is an essential element that allows websites to rank higher, and ranking high will keep our website competitive for targeted traffic from search engines.
